Let us fuel your ideas with our creativity & resources. Alexandra will work with you to create a custom event design and then execute the vision by enlisting the industry’s best vendors.


The Event Planning Firm is a personalized planning firm founded by Alexandra Pender based in South Florida.  Since 2003 Alexandra has planned intimate affairs for 40 guests to more elaborate events for 600+ guests.  She has worked at venues such as Vizcaya Museum and Gardens, The Breakers Hotel, Deering Estate, to intimate backyard soirees and breathtaking destination weddings. Alexandra’s main focus is in client service and satisfaction, Alexandra aims to provide personalized attention throughout the planning process. She will use her immaculate organizational skills and problem solving personality to make sure everything is executed flawlessly. Alexandra loves the personal relationships she forms with her clients. She works around her clients’ schedules, meeting them during evenings and weekends – whenever is most convenient for them.  

Alexandra is fluent in Spanish. She resides in Palm Beach with her husband Ryan and cat Henrietta.